# Design Brief

## Source Idea

LeadTrack - a lightweight CRM for solo founders tracking leads and follow-ups

## Target User

- Solo founders validating a focused MVP.

## Problem / Pain Point

- Solo founders validating a focused MVP need to complete the primary MVP workflow with less friction, but the current alternative is too slow, scattered, or hard to adopt for an MVP.

## MVP Promise

- A lightweight CRM that helps solo founders validating a focused MVP complete the primary MVP workflow with less friction without the weight of a complex tool.

## Primary CTA

- Add first lead

## Non-Goals

- Enterprise CRM automation, complex custom fields, territory management, and multi-team permissions.
- Heavy analytics, forecasting, billing, marketing automation, or third-party CRM synchronization.
- A production app implementation or database schema generated by SDTK-DESIGN.

## Success Metric

- A solo consultant can add a lead, schedule a follow-up, record a note, and see the simple pipeline status in under 5 minutes.

## Assumptions

- The first release is for one primary user role and one primary workflow.
- The MVP should favor fast capture, clear next action, and readable status over deep configuration.
- Human-facing design artifacts stay under `docs/design`; internal state may stay under `.sdtk/design`.

## Open Questions

- What is the single highest-value action the user must complete on day one?
- Which information is required versus optional during first-use setup?
- What empty state copy should guide a user before any records exist?
- Which manual workarounds are acceptable for the Foundation Beta MVP?

## Next Design Steps

- Run `sdtk-design screens` to create the screen map.
- Run `sdtk-design wireframe --screen landing` after the screen map exists.